Are you making the most of the opportunity of online marketing? With so many potential buyers actively using search engines, websites, apps and social media to decide on the best product or service, you have to be visible and provide the best experience to help them choose your brand.
But online marketing is not easy, competition is tough, with many online marketing tools and techniques to choose from, so you need to make the smart online marketing choices. To compete, we believe that a planned approach is essential, but our Managing Online Marketing research shows that many businesses don’t have an online strategy or roadmap.
You need an online strategy and roadmap
How clear is your digital strategy?
Our research into managing online marketing shows that many businesses are doing digital marketing, but don’t have a clear, integrated strategy.
How far do you look ahead?
Time-pressures mean that many of us are in execution-mode and don’t make the time to plan ahead.
How good are the digital marketing capabilities for your business?
We think it’s really helpful for companies to review their current capabilities so that they can compare to competitors and then create a roadmap for where they need to prioritise for digital transformation.
Our Digital Excellence capability framework will help you review how effectively your digital marketing is managed across seven key areas:
Your Strategic approach
Evaluation and performance improvement process
Management buy-in to investment in digital marketing
Resourcing and structure for digital including integration
Data and infrastructure or platforms
Integrated customer communications across Paid-Owned-Earned media
Integrated customer experiences across desktop and mobile devices
How does your business or your clients compare?
What can go wrong when you don’t have a strategy?
Through working with many businesses we have seen so many wasted opportunities and problems when companies don’t have a strategy.
Here are ten reasons you need an online digital strategy. Creating an online marketing plan helps solve these problems:
Lack of long-term strategic direction of how to use digital to support growth – so you need a more clearly defined digital marketing strategy,
You won’t know your online market share and how to defend it.
Existing and start-up competitors will gain market share.
You don’t have a powerful online value proposition for your brand.
You don’t know your online customers or insight well enough.
You’re not integrated.
Digital doesn’t have enough people/budget given its importance.
You’re wasting money and time through duplication.
You’re not agile enough to catch up or stay ahead.
You’re not optimising so the opportunity of online leads and sales is missed.