Mobile Is here. Do you want your campaigns to get the best result? Do you want your Mobile ads to look like this: What does this mean Call-only campaigns will give businesses a new way to reach potential customers by putting their business right in-front of searchers as they are searching. Potential customers will see […]
What is Corporate Identity? Corporate identity is often seen as a collection of visual elements, which are used in various applications to promote the image of an organisation. Originally, it was synonymous with organisational nomenclature, logos, the housestyle and visual elements, but in time visual identity and corporate strategy have become inextricably linked. Some marketing […]
Selling through an online store, either alongside a conventional business or as a standalone e-commerce venture, has several benefits: Reduced overheads – in general, an online shop costs less to set up and run than a physical store, although it’s important to recognise that making e-commerce work requires continuing investment. Lower marketing costs with better targeting: online […]
Are you making the most of the opportunity of online marketing? With so many potential buyers actively using search engines, websites, apps and social media to decide on the best product or service, you have to be visible and provide the best experience to help them choose your brand. But online marketing is not easy, competition is tough, with many […]
A content management system (CMS) is a system used to manage the content of a Web site. Typically, a CMS consists of two elements: the content management application (CMA) and the content delivery application (CDA). The CMA element allows the content manager or author, who may not know Hypertext Markup Language (HTML), to manage the creation, […]
What is SEO? If you do not know, then don’t worry, i’ll explain exactly what it is and why it’s so important. The first thing we do is figure out what the general public search for to find your products and/or services on the internet. You must be wondering how could we know what people […]
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]