Category Archives: Uncategorized

Corporate Identity

What is Corporate Identity? ​Corporate identity is often seen as a collection of visual elements, which are used in various applications to promote the image of an organisation. Originally, it was synonymous with organisational nomenclature, logos, the housestyle and visual elements, but in time visual identity and corporate strategy have become inextricably linked. Some marketing […]

Woo I Have An Online Shop

Selling through an online store, either alongside a conventional business or as a standalone e-commerce venture, has several benefits: Reduced overheads – in general, an online shop costs less to set up and run than a physical store, although it’s important to recognise that making e-commerce work requires continuing investment. Lower marketing costs with better targeting: online […]

Online Marketing Strategy

Are you making the most of the opportunity of online marketing? With so many potential buyers actively using search engines, websites, apps and social media to decide on the best product or service, you have to be visible and provide the best experience to help them choose your brand. But online marketing is not easy, competition is tough, with many […]